Wild Serendipity Foods is owned & operated by Michelle Zimmer. An engineer by profession, Michelle decided to pursue her passion for food and cooking by starting to sell products at the Saskatoon Farmer’s Market in March of 2006.

Based on the early success at the Market, a business plan evolved, which originally included catering, cooking classes for both adults & children, corporate lunch delivery, children's birthday parties, and of course, the Farmer's Market. Michelle built a commercial kitchen in the Avalon Shopping Centre to facilitate the food preparation and the cooking classes.

The two main business streams of Wild Serendipity Foods now include the Saskatoon Farmer’s Market and adult cooking classes. Her scones, baked fresh Saturday morning, have become a sensation, often resulting in line-ups before Market opening. The cooking classes have also become ‘wildly’ popular, with classes often filling up within days of the schedule being posted. All classes are 'hands-on', with everyone in the class enjoying the fruits of their labour at the end of the class.

In 2010, Michelle traveled to Paris, where she took a class at Le Cordon Bleu on making Macarons, the infamously temperamental French meringue cookie. Perserverance paid off, and these delights are now one of her signature products.

Wild Serendipity Foods believes strongly in the spirit of community, thereby donating a significant portion of profits to several local charitable organizations and has participated in the Saskatchewan Environmental Society "Sustainable Gourmet" dinner events.

MEMBER - Women Entrepreneurs of Saskatchewan Inc.

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